ABOUT CHERYL: THE CLEANING BUSINESS COACH WHO WILL GET YOU OUT OF THE FIELD & INTO PROFIT

FROM BACK-BREAKING WORK TO BUILDING A CLEANING EMPIRE

Before I became a cleaning business coach helping owners transform their companies, I was exactly where you are now.

I still remember that October morning when everything changed.

I tried—and failed—to get out of bed. After cleaning five homes the day before, my back had finally said 'ENOUGH.'

That moment wasn't just about physical pain. It was about fear. Raw, crushing fear.

As a cleaning business owner who had built my company from nothing, I faced a terrifying reality: if I couldn't clean, I couldn't feed my family.

And nope, I couldn't I rely on my team to step up while I recovered.

My phone was already a minefield of excuses from staff:

  • "I'm sick"

  • "My car broke down"

  • "I can't make it today"

BLAH.

BLAH.

BLAH.

My employees didn't give a damn about my business, and I had NO IDEA how to get them engaged.

Now with my back completely shot, I was truly screwed. I had no reliable staff to cover the clients, no systems to keep things running without me, and no way to physically do the work myself.

Every single week before this had been the same nightmare. Multiple employees would call off on the same morning, leaving me scrambling like a desperate captain on a sinking ship. But at least I could clean the houses myself when needed.

Now I couldn't even do that.

  • Clients were furious when I had to cancel

  • My reputation was crumbling with each missed appointment

  • My income dropped to nearly nothing overnight

  • The business I'd worked so hard to build was falling apart

Sound familiar? This is exactly why I now dedicate my life to being a cleaning business coach who actually gets results…

THE BREAKING POINT.

That back injury was my wake-up call. While my body healed, I realized my "team" wasn't a team at all. They were strangers who showed up disconnected, disinterested, and completely misaligned with my vision.

I was losing money faster than I could earn it, and my dream was slipping through my fingers like the profits on those low-ball cleaning jobs I shouldn't have taken.

But that moment—rock bottom—became my foundation.

I DECIDED ONE THING: I wasn't going to be another statistic—another woman who let her cleaning business dreams die because of hiring challenges.

I became OBSESSED with understanding what makes an exceptional team in the cleaning industry. I studied, I researched, I failed (a lot!), but then I finally cracked the code.

What I learned during this period became the foundation for my approach as a cleaning business coach.

THE TRANSFORMATION.

Fast forward to today?

I'm running a cleaning empire with a team that feels more like family than employees.

  • I have freedom

  • I have happiness

  • I've accomplished something great

  • Oh, and money too!

I have teams that show up early, go above and beyond, and are as passionate about our mission as I am.

My cleaning business grew from struggling to survive to being on track for $850K in revenue.

And now? I work about 15 hours a week in my cleaning business.

I have time to workout, time for my family, and time for ME.

This transformation is exactly what I help my cleaning business coaching clients achieve.

WHY I BECAME THE CLEANING BUSINESS COACH OTHERS NEEDED

After my transformation, other cleaning business owners started noticing. They'd ask:

"How did you go from cleaning 5 houses a day to never touching a mop?"

"How did you find reliable staff when no one else can?"

"How are you charging THOSE rates when everyone else is racing to the bottom?"

That's when I realized: The cleaning industry is full of incredible, hardworking people who are DROWNING in the same problems I had solved.

As a cleaning business coach, I saw that most owners were:

  • Trapped in the field, cleaning themselves to exhaustion

  • Hiring the wrong people out of desperation

  • Charging too little because of fear

  • Missing their kids' events to clean "just one more house"

  • Building a job, not a business

I couldn't stand by and watch. I had to help these cleaning business owners escape the cycle.

MY APPROACH AS A CLEANING BUSINESS COACH: NO BS, JUST RESULTS

I'm not your typical cleaning business coach. I won't:

  • Sugarcoat the reality of what it takes to scale a cleaning business

  • Tell you what you want to hear when you need to hear the truth

  • Sell you fluff without substance

  • Make excuses for lack of results

  • Promise overnight success without putting in the work

Instead, I promise to:

  • Give you the exact systems that tripled my cleaning business revenue

  • Call you out when you're self-sabotaging

  • Celebrate your wins like they're my own

  • Be there for the hard days (because there will be hard days)

  • Push you to believe in yourself when no one else does

My "Drop the Mop and Scale" program isn't about theory—it's about TRANSFORMATION for serious cleaning business owners.

WHAT MAKES ME DIFFERENT FROM OTHER CLEANING BUSINESS COACHES

Let's be real: There are plenty of "gurus" out there selling the dream. Here's why my cleaning business coaching clients consistently get better results:

  1. I've actually done it. I'm not teaching from theory—I built a successful cleaning business that runs without me. I still own and operate it today.

  2. I focus on confidence AND systems. You need both. The best cleaning business systems in the world won't help if you don't believe you deserve success.

  3. I'm accessible. When you join my program, you get direct access to ME—not handed off to other coaches or pre-recorded videos. This level of support is rare among business coaches.

  4. I tell the truth. Even when it's uncomfortable. Even when you don't want to hear it. Because that's what cleaning business owners need to succeed.

  5. I create a community. The Sisters Who Scale tribe is a sisterhood of cleaning business owners supporting each other through the tough journey of entrepreneurship.

ARE YOU READY TO WORK WITH A CLEANING BUSINESS COACH WHO GETS RESULTS?

If you're still reading this, I know you're feeling it—that spark of possibility.

You're wondering: "Could this work for MY cleaning business? Could I stop cleaning and start leading? Could I build a cleaning company that serves my life instead of consuming it?"

The answer is YES.

You absolutely can. I know because as a cleaning business coach, I've helped hundreds of cleaning business owners just like you transform their operations and their lives.

The only question is: Are you ready to make the decision I made that day when my back gave out?

If you're tired of the struggle... if you're ready to build something bigger than yourself... if you're done being ‘just another overworked cleaner’...

Then it's time to work with a cleaning business coach who's been there, done that, and created the roadmap for your success.

It's time to Drop the Mop and Scale.

Your future self is waiting.

READY TO TRANSFORM YOUR CLEANING BUSINESS?

READY TO TRANSFORM YOUR CLEANING BUSINESS?